 There are numerous important factors in creating a successful and effective web site. One of the most important factors is that your web site is found in the search engine by a targeted visitor. This means someone who was searching for a specific products or service found your web site. Remember once you are found the web site should look professional, be easy to navigate and properly inform the viewer.
First and foremost all search engines are companies who provide a service. All search engines work differently and use different criteria to find and list your web site. You can pay any search engine to be listed at the top based on chosen keywords. You put a certain amount of money in an account and money is withdrawn every time someone clicks on your link. I do not suggest this though and would focus on putting the money into your web site. The 3 most popular search engines are Google®, Yahoo!® & MSN®. You can manually submit your web site for free to any search engine by visiting that site and following the appropriate steps.
 Most Web site traffic and online purchases come from search engines like Google®, Yahoo!® and MSN®. Get your share of Internet business with Traffic Blazer®. Promote your business online, increase your online visibility and make money on the internet...in a few simple steps! NO technical expertise is necessary. If you can type and click, you can use Traffic Blazer! Tell me more! |
|
 |
One of the most important factors in getting indexed correctly in search engines is INFORMATION! The more information you have about the products and services you offer, the more likely you will be found in search engines and properly inform the viewer. Remember search engines can't find images and photos and search your pages for the information based on different criteria. If the words someone typed in the search engine are not on your page then most likely you will not be found.
| Example: Lets say you own a car company. To be listed first by someone just typing the word "cars" in a search is very competitive because there are millions of web sites trying to accomplish the same goal. Now if I owned a car company in Michigan and someone typed in "cars in Michigan" it would still be competitive but is easier to accomplish and a more targeted visitor. Now if I owned a car company in Grand Haven Michigan it would be much easier to be listed at the top and the viewer is a targeted consumer looking to buy a car in Grand Haven Michigan. |
Other factors involve using proper page titles, keywords, descriptions and meta tags. These are done by the designer and are customized to the content on each page. By comparing the content on the page to the other page criteria search engines can list you properly. The type of page can also affect search engine listings (HTML, PHP, XML, Flash, etc.).
| Example: If I owned used car company in Michigan and had some information on my web site about some Volkswagen cars we specialized in but are having trouble being found in search engines, then the best solution would build a page dedicated to the all the used Volkswagen cars you specialized in. Include as much information about the cars your offering and where they can be found. All keywords, descriptions and more can be customized to the information on that page. |
Also networking with other web sites that help inform or benefit viewers is a plus. Exchanging links to be posted on both your web sites can help improve search engine optimization greatly and help other people find your web site.
Your web site should be your most effective tool in marketing all aspects of your business. All advertising and marketing should lead the consumer to your ultimate sales tool that is unlimited in its space and possibilities to inform and or entertain the viewer 24 hours a day.
Advertising is very expensive and an effective web site can greatly enhance your return on the investment. By including your web site address on all your advertising leads the viewer to learn more about the products, services, specials and events you are offering. You should include you web site address on your business cards, letterheads, emails, company vehicles, advertisements, billboards, commercials and everywhere you can put it.
Remember creating an effective web site takes time and effort. It can take up to 6 months to get listed in some search engines. If you are not coming up under the words you think are important then we can continue to work and customize your web site to meet your needs. Search engine optimization and the development of a successful web site is a ongoing process. All very successfully web sites started small and took years to develop. |
